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With over 500, 000 average monthly page views and 3 million fans across social media, Asian Food Network (AFN) is one of the leading Asian recipe websites worldwide. I managed the sponsored marketing campaigns, oversaw the website SEO implementation and was in charge of the analytics in my previous full-time role there.

I started contributing to their expansive collection of articles and recipes when I transitioned to a digital nomad life, and have written several hundred listicles, explainer articles, episode descriptions and more in my long term relationship with the content team at Discovery Networks.

While the name might suggest solely Asian recipes, AFN goes beyond traditional Asian food – which already covers several dozen countries and cultures across the Asian continent. I’ve covered plant-based eats, ketogenic diet meal prep, restaurant reviews on top of writing about Chinese, Muslim, Indian, Korean, Japanese and many other Asian cuisines.

Here’s a slice across the varied, colorful and tantalizing articles I’ve written across the years.

/ Copywriting

I am very pleased with the high quality of her work and strong work ethnic. This makes her my top choice whenever we have writing assignments – it is not easy to find a writer like her.

– Jo-ann, Senior Digital Producer

Spice Up Your Life With Amazing Asian Curries

There’s no need to curry our favors with other side dishes when Asian curries taste, smell, and look this good!

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The Wonderful World of Ube: What It Is and Sweet Purple Recipes

Not the same as purple sweet potato, the starchy purple yam is used often in desserts, especially in Halo-Halo…

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Rediscover Fried Rice and Its Rich Blend Of Flavors, History and Culture

There are so many variations of this Asian staple that using up leftover rice will never be a problem!

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10 Best Durian Deliveries in Singapore for a Quick Fix

Feast upon the golden sticky flesh of this famous thorny fruit from the convenience of your home

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May The Forks Be With You: What Would Star Wars Characters Eat in Asia?

Can you imagine the fearsome villain Darth Vader tucking into a…

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Cendol: Slurp-worthy Sweet Ice Bowls Around Asia

Wait, there’s more than one type of cendol? Discover the wonderful ways you can enjoy this icy cool dessert

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Detoxify your New Year with these Tasty Food Swaps

You don’t need crazy new year resolutions to hit your health goals in 2022 – just try out these…

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AFN’s Female Foodies: Heartwarming Tales from Humble Kitchens

Aspiring to be a food celebrity? Get inspired by the amazing food journeys of our female chefs this International Women’s Day.

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The Result

Inspiring a New Generation of Cooks

On top of writing the articles and recipe descriptions, I work with Adobe Experience Manager (AEM) to upload all content and images, and take both articles and recipes live on asianfoodnetwork.com. All articles have crosslinks to other articles or recipes to encourage visitor retention and improve the authority of pages.

It’s been really rewarding when AFN fans recreate the dishes featured in their own kitchens and leave behind rave reviews. With 200k active users reading AFN recipes and articles every month, AFN remains one of the top recipe websites for Asian food culture.

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