I can’t thank you enough for all your amazing work on this story! I’m so thrilled with how it turned out
Jolyn is able to work independently, and quickly after explaining to her my services and target audiences that I wish to attract. She will bounce off ideas with me and recommend to me what articles I should write as well as the fitness trainer. And so far, each article requires very minimal revision from me as her knowledge of fitness and sports nutrition is great in her own research as well.
If not, take a deep breath because…
I’m standing on the precipice, ready to launch, to pitch, a folder of notes tucked tightly under my left arm, the exposed edges of the paper flapping wildly in the wind. Welcome to my crazy world of floating ideas. I would clasp your hand warmly, a big grin breaking onto my face. I am alive, effervescent, living life to the fullest and you should be too.
Can we just dump all the blah over the edge? That stale, monotonous copy that floods the internet, making you sound exactly like the competitor(s) you can do so much better than. Let’s make it exciting, relevant, informative, engaging and perhaps even send a little crinkle of a smile up the corners of your reader’s eye. Good copy should feel that way, almost like speaking out loud to your readers.
Decades of customer experience has earned me both eBay Powerseller status and Etsy Star Seller awards. This means maintaining a perfect 5-star rating on a moving average! It all starts with the mindset of “how can I help you achieve the best outcome?” and pre-empting any issues the customers might face.
Websites, flyers, brochures, entire brand assets – I’ve designed them all. I intrinsically understand how copy should be displayed, the emphasis to be made, the small and big wins of user experience, down to display (or not) of even the tiniest punctuation.
Hired me for copy but the blog post isn’t displaying right? As a front-end web developer, it matters to me to not just drop the copy off when it’s done, but to iron out the fine details so you can show off that cool, new amazing article or product description in an appealing format that works.
My photos speak for themselves both online and in real life exhibitions. A perfect frame captures a moment and breathes another dimension into good copy. You’ve got a photojournalist right here – or I can direct your photographers towards what makes most sense for your story.
Need me to work with marketing, tech, sales and even HR teams on top of that? Years at multinational companies and startups alike have equipped me with skills needed to navigate approval chains, work culture quirks and achieve your project goals together as a enthusiastic team player.
As a former full-time digital marketer, I’ve executed multi-million dollar campaigns across Facebook, Instagram, Twitter and YouTube for brand partners like Singapore Airlines, Boeing, ASICS, Toyota and more. I understand the differences in specifications of running advertisements across platforms, including best copy practices.
Singapore – where I grew up – is a melting pot of cultures, and I’ve worked for and with people from all around the world. My slow travels have led me to spend extensive time in over 50 countries around the world, and allowed me to appreciate and empathize with varied points of view. I cross cultural divides multiple times a year, and enjoy writing and working internationally.
I’ve written extensively for Asian Food Network (AFN), which has a 500K+ monthly page views and 3M+ fans on social. Publications range from listicles featuring Pan-Asian recipes to in-depth pieces about local ingredients and restaurant news. I’ve done food tasting, photography and coverage for both Michelin-starred restaurants, and Singapore’s humble and absolutely unmissable hawker fare as well.
Not satiated with the appetiser below? Browse a half dozen more food articles here, or jump to the sponsored ones here.
FEATURES LISTICLES MENU COPYWRITING RESTAURANT REVIEWS RECIPE WRITING
Low in carbs doesn’t mean low in flavor! Tuck into these delicious meals that are packed with wholesome nutritious goodness to get you through the day
Please enjoy the below article by Jolyn Chua (it’s making me so hungry), and if you like, the podcast episode below it about Singapore, with a guest from the cast of “Crazy Rich Asians.” -Katherine
Get your fingers sticky with sweet and tart plum recipes, from what works best in Asian plum sauces to how to ripen them quickly for maximum juiciness
Not sure what is fresh and what’s not? Here are supermarket hacks that our HappyFresh Personal Shoppers use to pick out the freshest fruits for you.
Whip up these iconic Asian dishes from the comforts of your home
Bring a new taste dimension to all your classic fried Asian dishes
It’s not just about the destination – it’s about the people, their story, the landscapes, outdoor adventures and how travel itself is evolving. Feel as if you’re already there as we dive straight into bustling street markets or trek along the world’s highest mountain passes.
My travel works offer your readers a authentic insights into places and what it means from a local perspectives and from a fresh set of eyes.
Becoming a digital nomad means you never have to leave a beautiful place to return to an office cubicle, but long-term work and travel…
While the GIF you sent looks cheerful, you can’t help but feel a pang of guilt you feel for being halfway around the world on your mom’s birthday.
Get to know the country’s old soul, one stop at a time
A two-part feature series
Surrounded by tech-savvy software engineer friends in vibrant Singapore, getting clued in on the latest and greatest in tech is just a brief WhatsApp message or coffee catch-up away. I enjoy exploring the human impacts of tech trends, digging into startup stories and examining how its changing our current lives and that of our future generations.
Need copy that converts? From email marketing to product descriptions, I craft marketing content that speaks to your reader’s wants and dreams. My previous content work with e-commerce retailer Footway led to one of their highest email open rates among their 1.4M subscribers.
At Discovery Networks, my social media copywriting has a combined reach of 8M+ fans across all channels, including sponsored posts with partners to meet KPI targets.
EMAIL NEWSLETTERS SOCIAL MEDIA COPY PRODUCT DESCRIPTIONS LANDING PAGE SPONSORED ARTICLES BROCHURES PITCH DECKS
A yogi and Singapore Mountaineering Federation certified climbing instructor, I’ve covered tech specs on web and social for Sportamore’s broad range of fitness apparel and sports equipment, along with web articles for The District Training, a calisthenics platform.
We’ve sifted through the sea of information and compiled the very best free videos, images, fitness plans and platforms to inspire and guide your beginner calisthenics journey.
The greater flexible work arrangements of today means many of us can enjoy the convenience of a home office, freeing up precious preparation and commute-in-crush-hour time.
