Post Campaign Report

Thanks to the success of the previous three installments, A Taste of Hong Kong is back for a fourth time, with Josie Ho – daughter of Macau casino magnate Stanley Ho – as the lead host. This sponsored broadcast deal was made between Discovery Networks and Hong Kong Tourism Board (HKTB) for the Travel and Living Chanel (TLC). I’ve managed the influencer and social media campaigns throughout the previous season as well as this one, and designed this post-campaign report for the client.

Viewership, social media and influencer analytics are presented in a visually captivating manner that reflects the TLC’s and HKTB’s brand colors. Production images and sketches of Hong Kong are woven into the design to present the best of Hong Kong’s modern and traditional attractions.

With the success of yet another season of A Taste of Hong Kong, the sponsorship contract was renewed for the following year.

/ Powerpoint Design

/ Marketing Analytics

/ Copywriting