Previously branded as LifeTouch, MetaSense is a digital health startup that developed a wrist-worn system for chronic disease management. Using precision bio-sensor array, advance deep-learning and predictive algorithms, MetaSense could capture cardiovascular characteristics of its wearer to monitor and manage diseases.
This rebrand meant MetaSense needed a new logo, and the idea was to bring together AI intelligence and a beating human heart.
I used interlinking AI nodes to represent the artificial intelligence that went into this smart wristwatch, arranged in a heart shape to symbolise the cardiovascular measurements that it takes. This geometric logo remains simple yet elegant, and can be used across both online and offline assets easily.
