SMU Open House 2021-2024

Under its Global Exposure Project, Singapore Management University bought the commercial non-exclusive rights and license to several of my travel images. These images were taken across my 4-year South American, African, North American and European road trips and features some of the highlights from the Andes and Patagonian alps, plus a few off-the-beaten-track locations.

The images were used across SMU Open House 2021 to 2024, on the front page of the admissions website, as well as brochures and pamphlets. An average of 10, 000 members of the public including prospective students visit the open house each year. In the pandemic years of 2021 and 2022, a larger focus was placed on an interactive online experience to showcase SMU’s campus life and courses. SMU’s website received over 300, 000 visitors per month, and more than 50% browse the Open House pages.

The goal was to inspire prospective students on how SMU graduates are going places, while imbuing them with a sense of adventure amidst a confining pandemic year.

/ Landscape Photography