A key part of the Footway family, the Sportamore brand aims to support and promote an active lifestyle among women of all ages. Their products range from extreme ski gear to trendy yoga leggings, and their primary market lies in Europe.
Consumer engagement on both Instagram and Facebook are core to their social media strategy. Over the course of a year and a half, I wrote several hundred Instagram and Facebook captions to win the hearts and minds of their active audience.
Sportamore wanted to leverage their sizeable (130K+ fans) online presence to inspire, engage and ultimately convert new customers through daily social media posts. There were several rotating objectives for any given post, from inspirational tips & tricks to converting posts using user-generated content. Each one was meant to end with CTA, in hopes of building a more engaged community.
Jolyn was lovely to work with, she took the feedback well and provided excellent work!
– Louise Liljedahl, Head of Operations
It does not matter how slowly you go, as long you do not stop 💖 ✨
Escape. Exhilaration. Exercise. What drives your next step? Some love the runner’s high, others enjoy the meditative state of mind as your steps automatically gravitate towards the familiar path home.
What does running mean to you? Describe it with a single word in the comments below 👇
📷: @idadelin
What’s a little rain on a hike as beautiful as this? 🌦️ ⛰️ 🏞️
Even though the day might start out sunny, the weather changes quickly in the mountain ranges and you can get four seasons in a day!
Stay prepared and protected with these essentials:
❇️ Rain jacket
❇️ Hiking boos
❇️ Head lamp
❇️ Beanie
❇️ Gloves
❇️ Extra water
❇️ Water purifing tablets
❇️ First aid kit
❇️ Navigation devices (offline maps or GPS)
When you’re done and dusted with your hike, share the beautiful scenery with everyone else by tagging #sportamore in your epic snaps!
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With a good mix of inspirational, helpful and converting captions, Sportamore evolved in the way it communicated with its audience and moved beyond just product mentions. With imaginative and inspiring captions (praise from the marketing team) written by their team of writers, Sportamore encouraged women from all over the world regardless of size and skin colour to be more active with motivational tidbits, simple exercise routines and tips and tricks to work out different muscle groups.
