Written Spaces is a Singapore calligraphy studio which offers calligraphy workshops based in Michelle’s modern home studio in Punggol, and does on-site brand activation for well-known brands such as Longchamp, Phillip Plein and more.
Within a month of re-launching her Home and About page, Michelle’s search rank went from non-existent to first page for important keywords such as “Singapore calligraphy studio”. A total of 4 pages were designed, with SEO website copywriting done for 5 pages.
Included was also a mini-shoot for her brand activation with Dior at Tangs Orchard.
Michelle from Written Spaces approached me to revamp a few of her website pages to provide potential clients, especially those from the luxury brands like M.A.C, Dior and Cartier a better user experience. She also wanted to rank better on Google and garner more leads from search as her old Squarespace website did not show up on search at all.
With no in-depth services write-up, or elaboration on her past works with big brands (which is growing), it was difficult for website visitors to get a good sense on what Michelle offers, and the years of experience she has had across various skills such as engraving, hot foiling, glass painting and more.
Within a month of re-launching her website, we achieved first page results for important keywords, “Singapore calligraphy studio”. Her Home and About pages were re-written and designed, with additional web copywriting done for the Hot Foiling, Workshop and Cartier and MAC brand case studies. A total of 6 sets of website titles and meta descriptions were also created to help each individual page rank better for long-tailed keywords.
The project concluded with a 2-hour training workshop that equipped Michelle with the skills and knowledge on how to optimize and design the rest of her pages moving forward.
